International Beer Town
» Qingdao, Shan Dong

国际啤酒城 亚洲最大的国际啤酒都会

Qingdao, a romantic city, also is the largest beer production base in China. Initiated in 1991, and opens in the second weekend of August each year for 16 days, the Beer Festival provides a great opportunity to show-off the city's unique characteristics.

"Qingdao-Ganbei (cheers!) With the World!"

The slogan for the Qingdao International Beer Festival reads: "Qingdao-Ganbei (cheers!) With the World!", indicating the scale of the event. With a 16-year history, the Qingdao International Beer Festival is now a nationally recognized event, and successfully combines together aspects of tourism, culture and sport, while also playing a valuable role in promoting the economic interests of the city.

As one of the most important festivals of China, it has a worldwide reputation and attracts millions of people to take part every year, including more than 100 beer brands from all over the world over the past 16 years. While the 195-year old Munich Oktoberfest primarily focuses on local breweries, the Qingdao International Beer Festival is open to both Chinese and foreign groups. In April of 2006 the Qingdao International Beer Festival was praised as the No.1 on the board of "Top Ten Festivals in China" in the Exhibition and Conference Annual Meeting of China.

Go and see

Whether walking on the roads, shopping in the local stores or even when catching a ride in a taxi, you will constantly hear people talking about the festival. It is obvious to see that after 16 years of development, the Beer Festival has become part of the Qingdao people's daily lives.

What involved at the festival

The festival begins with the opening ceremony, followed by 16 days of beer tasting, evening entertainment and drinking competitions, concluding with the final ceremony. The festival is composed of opening ceremony, beer tasting and drinking, literary evening, literary patrol, amusement, beer-drinking competition, tourism entertainment, economy and trade exhibition, and closure evening etc. During the festival, all the avenues and streets are decorated well and the whole town has the carnival atmosphere.

International Beer Town

Located in the Shilaoren National Tourism Resort, Qingdao International Beer Town has been the main event place for the festival since its 6th season. The Beer Town owns land of 500 Mu, and 30 internationally advanced recreation facilities; the visitors drink much beer inside and have great enthusiasm.

"Cheers!"

There's a large variety of beer to sample, from all over Asia and Europe, as well as our well known North American brands. More than 100 beer brands from all over the world have successfully participated at the event over the past 16 years. The many performances are sometimes hilarious, such as the beer drinking competition. Who can chug a bottle of Qingdao beer the fastest? You'd be surprised that often times it's the ladies who excel at this admirable skill.

Excellent performances

It is a top-grade amusement park with large theaters for the festival's literary events, the Qingdao Beer Palace for tasting and contests and over 20 rides and activity centers. Every year daily performances are given at the Beer Town's Center Theatre, where colorful fountains, hi-tech laser shows and dramatic audio effects wow audiences. However, performances are not strictly limited to the Beer Town, with 200 such events taking place across the city.

Shopping & eating

The area also contains a number of shops and restaurants, catering for a variety of tastes. In 2006 two other venues - the Huiquan Plaza and Dengzhoulu Beer Street - were added in an attempt to bring the celebrations to a wider audience.

Dengzhoulu Beer Street

Located beside the old Qingdao Beer Factory workshops, reconstructed Dengzhoulu is a bar street that features European style architecture. Tourists can find the freshest beer and all local snacks on this street. More than 40 restaurants and bars line this 1,000-meter-long street. Among them are Beer House and Beer Palace, as well as some feature bars, like the noisy Oulala and the quiet Jingbar.

In addition to various sculptures of different brands of beer, beer bottles and even the dog Jiajia, the festival's mascot, China's first beer museum is also located on this street. Here tourists can the origin of beer, the long history of Tsingtao beer and what a real beerhouse is like.

Huiquan Plaza

Qingdao is the sole partner city of Beijing for the 2008 Olympics. This fact is reflected in Huiquan Plaza's theme sculpture that incorporates the five Olympic rings. During the Beer Festival the Olympic Sail Landscape Sculpture will be unveiled. It's made from abandoned beer cans, which is a good illustration of the green Olympic concept.

Getting there

By bus: No.311, 317, 321, 501.

Attractions around » Qingdao, Shan Dong

Natural Scene

Natural Scene

Nightlife

Nightlife

Nature Reserve & Scenic Area

Nature Reserve & Scenic Area

Bar

Bar

  Weather

  1. How about the climate of Qingdao?
  2. When is the best time to visit Qingdao?

  Transportation

  1. If you drive, here are some tips

  Travel

  1. What happened to the street names?

  Customs

  1. Something about Qingdao International Beer Festival

  Other Hints

  1. Notice this when you ask for directions
  2. Check this out: tips for packing
  3. Important inquiry numbers

  • How about the climate of Qingdao?

    All four seasons in Qingdao are mild without extreme cold or hot temperatures. Qingdao air is temperate and humid with abundant rainfall, and the temperature differences during a day are slight.

    The hottest season is in August with the average temperature of 25.1C (77.2F) and the coldest in January with the average temperature of 0.9C below zero (30.4F). Autumn and winter in Qingdao are windy; in winter the temperature drops below zero centigrade, although the sea does not freeze. Winter swimming challenges the courageous.


  • When is the best time to visit Qingdao?

    Generally the golden travel period is from the end of March to early November. The last ten days of August are the best times for seaside traveling due to the mild seawater temperature.


  • If you drive, here are some tips

    Qingdao is an island city with special street layouts; many roads are one-way to reduce transportation pressures.


  • What happened to the street names?

    Streets and lanes are named with the names of Chinese cities or provinces -- Beijing Road, Shanghai Road, Hunan Road, Guangxi Road, and so on.


  • Something about Qingdao International Beer Festival

    Qingdao International Beer Festival

    Established in 1991, the Qingdao International Beer Festival has been held 15 times, beginning the second weekend of August and lasting 16 days.

    During the festival, the whole city is in great revelry. Beer drinking competitions, parties, entertainment and trade exhibitions stimulate interest. Dozens of beer companies from all over the world join the festival. Beer products and cultures from Germany and Korea are introduced into China, and interaction which enriches the Chinese beer market and enhances the cooperation of Chinese and foreign beer companies.


  • Notice this when you ask for directions

    People in Qingdao do not describe directions as east, west, south or north but as front, behind, left and right. If you ask the way in Qingdao, the answer goes like this: 'Go forward, via the slope, turn right and it is at the left of the road.'


  • Check this out: tips for packing

    1. A portable cup, skin care products, a multiple-use knife and common medicines such as medicines for colds, diarrhea, wounds, carsickness, and mosquito bites, etc.

    2. Clothes: even during summer, take long-sleeved clothes for the cool climate here and also a swimsuit and shorts for swimming in the sea.

    3. Shoes: Boots are convenient for mountain climbing or hiking a long distance. Slipper sandals are also necessary.

    4. Suntan items: suntan oil and sunglasses


  • Important inquiry numbers:

    Mayor's public telephone number: 12345
    Tourists' complaint: 0532-85912000
    Taxi complaint: 0532-82817777


The Tsingtao beer is renowned all over the world. Definitely, it is exciting to participate in the Qingdao International Beer Festival held in the Town every year! The festival includes many activities like beer tasting, literary evenings and beer-drinking competitions.

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